Staff Pitch Deck · C Scheme, Jaipur · 2026

Aerwyna
Caffe

The Full Turnaround Story

₹1Cr+
Revenue in 15 months
4.3★
Google rating · 318 reviews
3AM
Open till — unmatched in C Scheme
₹36L
Target · next 2 months
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The Situation

A great café running on
zero effort.

The previous owner did zero marketing, no staff training, no social media, no promotions. And yet the café generated ₹1 crore in 15 months purely on walk-ins and word of mouth. That's not a failing business — that's a neglected one. And neglected businesses are the best ones to acquire.

📍

Premium C Scheme Location

Opposite Deer Park, Yudhister Marg. One of Jaipur's most affluent café belts. The location does the heavy lifting.

🌙

Open Till 3 AM — Unmatched

No other café in C Scheme is open this late. Late-night is a different, less competitive market. We own it.

4.3 Stars with Zero Marketing

318 genuine reviews and a strong rating — achieved without a single Instagram post or promotion. Imagine with effort.

🦌

Deer Park View — Irreplaceable

Our private parking overlooks Deer Park. No competitor can replicate this. It's our unfair advantage.

₹19,248
avg daily revenue, zero marketing
27 covers/day.
We need 46 covers/day to break even. That's just 19 more people per day — on a street with hundreds walking past, opposite a park, open till 3 AM.
CORE THESIS
We are not fixing a broken business. We are switching on a business that was never turned on.
The Numbers

Five streams.
One target.

₹9.5L
per month

Indoor Dining

Optimised menu, Maggie back, waffles added, combo upsells. 46+ covers/day at ₹800 avg bill.

₹4.6L
per month

Car Dining Outside

8 park-view bays, 2.5 slots/day, ₹1,100 avg + 10% surcharge. Completely separate from IPL.

₹1.0L
per month

Late-Night Delivery

Post-IPL Zomato orders spike at 11:30 PM. Maggie + Fries + Cold Coffee. Optimised listing.

₹0.7L
per month

Influencers + Events

5 micro-creators driving walk-ins. Car bay packages. Birthday setups. Private bookings.

TOTAL/MONTH
₹19L
₹36L in 2 months
2-Month Target
₹36L
Month 1: ₹14–16L · Month 2: ₹18–20L
₹80K
Total investment
45×
Return on investment
7 days
To implement all
₹36L
2-month goal

100% Pure Vegetarian

Jaipur has one of India's highest vegetarian populations. A premium pure veg café in C Scheme is genuinely rare. Going pure veg is not a restriction — it's a positioning decision. Every pure veg family, Jain customer, and group with a vegetarian member can now come without negotiating the menu. We own that audience entirely.

IPL 🦌
Two New Revenue Engines

Both running
simultaneously.

Indoor · 8 PM – 12 AM

IPL 2026
Screening

+₹3.2L/month

IPL 2026 runs March 28 – May 31. 74 matches. 7:30 PM start. Rajasthan Royals play 4 home matches in Jaipur — those are your ₹80K–1L nights.

  • Big screen inside · dedicated IPL zone · 20–25 seats
  • 16 match nights/month · 40 extra covers each
  • RR jersey = 1 free cold brew on home match nights
  • Every 6 hit = free add-on for that table
  • Match packs pre-sold via WhatsApp
Outdoor · All Day · No IPL screen

Car Dining
Deer Park View 🦌

+₹4.6L/month

8 named bays overlooking Deer Park. Private, climate-controlled, park-view dining. 10% convenience surcharge. Fully independent from the IPL indoor experience.

  • 8 bays: Spotted Deer / Peacock / Banyan / Nilgai…
  • 90-minute slots · bookable via WhatsApp
  • Full menu served to car window on trays
  • Fairy lights + outdoor speakers for ambience
  • Sunrise slot (7–9 AM) · After Midnight (10 PM+)
Combo Packs

Six packs.
Engineered to upsell.

🏏
Match Starter
1 Cold Coffee or Mocktail + Peri-Peri Fries · Solo IPL watcher
₹299
🏏🏏
Match Platter
2 Cold Brews + Nachos + Tadka Maggie · Most popular IPL combo
₹499
🏏🏏🏏🏏
Squad Pack
4 drinks + 2 sharing plates + Loaded Fries · Group of 4
₹899
☀️
Sunrise Coffee
Car bay (7–9 AM) + Vietnamese Cold Brew + Croissant
₹449
🌙
After Midnight
Tadka Maggie + Loaded Fries + 2 Cold Coffees · 10 PM–3 AM only
₹499
Marketing Strategy

Loud enough to grow.
Quiet enough pre-rebrand.

We're changing the brand in 2–3 months. So we build the audience now — WhatsApp, Google, organic Instagram — and hit the ground running when the rebrand drops.

📱

Instagram Organic

FREE · 3–4 reels/week
  • Car dining reel: windshield + deer + cold brew in cupholder — post Friday 7 PM
  • IPL nights: packed café, combo platters, RR décor
  • Food close-ups: cheesecake, sizzling brownie, waffles
  • Late-night 1 AM: Tadka Maggie + moody café lighting
💬

WhatsApp Broadcast

FREE · Build to 500 contacts
  • Daily match day pings: "Tonight's IPL 7:30 PM · Match Platter ₹499 · 3 car bays left"
  • Car bay availability: "2 bays free this evening — DM to book"
  • New item launches: "Waffles are here 🧇"
  • Pre-rebrand tease: "Something big coming — stay tuned 👀"
🗺️

Google Business + Zomato

FREE · Update day 1
  • Update hours: 8:30 AM – 3:00 AM daily
  • Add tags: "Pure Veg · IPL Screening · Car Dining · Open Late"
  • New cover photo: most Instagram-worthy dish
  • Target: 500+ Google reviews by rebrand launch
🚫

What We Won't Do

Pre-rebrand restraint
  • No paid Instagram/Facebook ads for Aerwyna name
  • No hoardings or physical banners
  • No press coverage or media features yet
  • No loyalty points that don't transfer to new brand
🍽️
Food Blogger
15–30K followers
₹3,000–5,000
💑
Couples Creator
20–40K followers
₹4,000–6,000
📍
Places Creator
10–25K followers
₹2,000–4,000
🏏
RR Fan Page
10–20K followers
₹2,000–3,000
🎓
Youth Creator
5–15K followers
₹1,000–2,000
Execution

Everything live
in 7 days.

No phase-in. No soft launch. Everything goes live in week 1. The IPL window is already running — we cannot afford to wait.

01
Takeover Day
  • Bring Tadka Maggie back
  • Add Waffles to menu
  • Add Espresso Martini
  • Staff upsell briefing
  • Update Google Business
  • Build WhatsApp list
02
Car Dining
  • Mark 8 named bays
  • Buy window trays + QR stands
  • Install fairy lights
  • Set up bay booking WhatsApp
  • Film car dining reel
03
IPL Zone
  • Set up big screen inside
  • Update Zomato + Swiggy
  • DM 5 micro-influencers
  • Print combo pack cards
  • Film IPL zone reel
04
Go Live 🚀
  • Post car dining reel 7 PM Friday
  • WhatsApp broadcast #1
  • Post IPL zone reel
  • First influencer visits
  • Announce bay bookings
07
First Weekend
  • Car dining at capacity
  • First IPL match night
  • Push Google reviews
  • Influencer posts live
  • Count weekend revenue
  • Review vs ₹18L target
₹25–40K
IPL Screen Setup
₹25–35K
Car Dining Setup
₹20–25K
5 Micro-Influencers
₹36L
2-Month Return

Let's build
something great.

The bones are good. The location is premium. The hours are unmatched. All that was missing was the team to run it properly.

We start Day 1
C Scheme · Jaipur · Open 3 AM
AERWYNA CAFFE · PRE-REBRAND STAFF BRIEF · 2026